Booking Direct vs Travel Advisor: What Hotels Prefer

Booking directly with a hotel can be appealing, especially for travelers loyal to a specific brand. Occasionally, hotels offer direct-only promotions or incentives tied to loyalty programs, such as points or member rates.

However, outside of elite status tiers, booking direct rarely unlocks additional perks. There is no external advocate reviewing your reservation, no one pushing for upgrades, and no personalized outreach beyond automated confirmations. Any special requests are handled at the discretion of the front desk, often at check-in, and subject to availability.

If plans change or issues arise, you’re reliant on central reservations or on-property staff who may not have the authority or context to resolve matters proactively. While booking direct can be perfectly adequate for short or straightforward stays, it lacks the leverage and added value that comes from advisor relationships.

For travelers who want more than a room, who want recognition, flexibility, and a smoother overall experience — booking direct is often a missed opportunity.

A few ways I shared with Travel+Leisure to unlock value is by staying longer and engaging with the hotel more. If you book more services on site like spa, dining and concierge, then the hotel will see more complete guest stay and more tailored than if you booked through an online booking engine.